In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the…
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Social media still reigns as one of the best sources of customers and sales. According to a study cited by…
Consumer insights provider Toluna has launched what it claims is the industry’s first and only Enterprise Insights Subscription. Developed in…
Performance creative has a key role to play in enhancing return on investment (ROI) and is key for achieving successful…
Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they…
Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic…
Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized…
The word influencer was added to the Merriam Webster dictionary in 2019, but influencer marketing is nothing new. For centuries, high-profile individuals…
How can companies create content that is meaningful? It’s an important question to ask, especially when content marketing is part…