In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the…
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Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? We hardly could either, but it’s true. Despite…
It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data…
If you’re researching how to market your business, odds are you’re finding lots of information about marketing plans that require…
One that draws in new audiences, keeps readers engaged, builds your brand reputation, improves your SEO rankings, and converts customers….
Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing…
Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options…
Social media still reigns as one of the best sources of customers and sales. According to a study cited by…
As many as 61% of UK consumers are happy for companies to use their personal data to personalize ads and…
At this point in time, there isn’t a single business that should not be marketing itself on social media. The…