When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might…
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Let’s talk about the term “logo acquisition.” As you probably know, it’s a sales euphemism for landing a new client,…
What’s the most powerful element of your marketing strategy? Ads? PR? Social Media? Viral Videos? Events? Nope. The most powerful…
Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers1 in U.S.-based businesses…
Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in…
I get this question all the time: should we spend our time and money on publishing more content or link…
Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims…
In our digital world, creating an engaging user experience is the key to success for app developers. But engagement doesn’t…
Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion…
Guess what B2C marketers—content marketing’s for you, too. Most of the time, the industry sticks to talking about B2B and…